No-BS data talk. Pragmatism over perfection.
Come for
the code, stay for the commentary.
I'm operate as Principal Engineer and Data Product Manager who's spent 20+ years in the data trenches, building systems that actually work (and fixing the ones that don't). This blog is where I share the unfiltered truth about data engineering, BI, AI, and the tech industry, all served with a healthy dose of Southern sarcasm.
Whether you're a junior dev trying to figure out why your pipeline keeps breaking, a fellow principal who gets the jokes, or a CTO who appreciates straight talk, you're in the right place. Pull up a chair, grab some sweet tea, and let's talk shop.
Third Normal Form might feel like a dusty relic, but it is actually the prep kitchen your data needs before it hits the dining room of analytics. Skipping this step doesn't just create messy databases. It feeds your AI models spoiled ingredients and erodes the executive trust you need to move fast.
Y'all, let me paint you a picture. You get asked to hang a fancy new chandelier in the dining room. Sounds simple, right? But the second your foot hits the ladder, you spot a crack in the ceiling.
For over a month, I have been running a collaboration with a specialized AI persona configured to act as a world-class chef. Our partnership has become a surprisingly effective and genuinely useful part of my weekly routine.
A personal story about a problematic MINI Cooper that serves as a perfect metaphor for why data reliability matters more than fancy features.